FF / 001
Recording a song from the radio
Don't Talk
The song is starting.
Finger on record, everyone in the room told to be quiet. The tape captured the last two seconds of the DJ talking anyway.
Would you wear it?
Collection 01 — Before Everything Was Instant
Things that used to be normal.
A collection of former formats, forgotten rituals and small memories from before everything was instant.
If you know, you know.
Collection 01
Before Everything Was Instant
Three concepts, not yet produced. Tell us which one should be made first — nothing is for sale yet.
FF / 002
Rewinding a cassette by hand
The Pencil
No batteries required.
A hexagonal pencil in the reel, turned by hand until the tape was back at the beginning. Analogue power saving.
Would you wear it?
FF / 003
Burning a CD
74 Minutes
Make it fit.
The playlist was four minutes too long. Something had to go, and choosing it took the whole evening.
Would you wear it?
Want to know when they're available?
We're deciding which former format gets made first. Leave your email and we'll let you know.
We remember how this worked.
Former Format is an archive of things that used to be normal. The objects, habits and little rituals that disappeared when everything became instant.
Cassettes. CDs. Dial-up. Physical photos. Keypad phones. Waiting.
Some things are obsolete.
Some things are worth remembering.